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3 Habits to Break if You Want to Corner Your Market

02 Aug 2015

If you are a Realtor in Florida, you know how brutal the market can be. There seems to be a different agent on every corner, making it appear impossible to compete. Yet many of these agents tend to have a few bad habits that are keeping them from being on top. Here at Marina Title, we want our Realtor clients to succeed. Here are three bad habits you need to break if you ever want to corner your market.

Little Knowledge of Local Property

Every decent Realtor will have a smile on their face and a bright disposition toward whatever property they are showing. But when their clients ask for any detail beyond square footage and room count, their answer is “Let me get back to you on that.” Chances are, you are not showing hundreds of properties a day. As such, you would benefit from becoming intimately familiar with the properties you are showing that day so you can answer all questions on the spot.

When you are representing a seller, it is just as important, if not more so, to be well-versed in the current market climates. Even from day to day, the prices of properties can fluctuate by thousands of dollars. If you are consistently over- or underselling the listing price, you will soon gain the reputation of a fool. Visit Marina Title’s Realtors page, for more information.

Subpar Customer Service

As you have learned from both certification courses and personal experience, the real estate game is all about customer service. There are many facets to this mantra. All too often, mediocre Realtors will be ever-present when a client first hires them, but as the weeks and months go on, returned calls become less and less frequent. This may be fine for first-time property buyers or sellers, as they may think this is normal. But for those familiar with the process, they may soon drop you as an agent — and tell others to avoid you.

When it comes to sales, second-rate Realtors will try to close the sale quickly, get their commission and move on. This pushiness is almost always a major turn-off for clients. After all, their money is being spent on the property, and they will likely want to make sure they are making a wise investment. While it is prudent to point out the positives of different properties to help in the decision-making, being too aggressive will have clients telling others that you care about money more than customers.

Not Utilizing Resources

There are certain tools that are at every Florida Realtor’s disposal. The major one is the Multiple Listing Service, or MLS. This resource compiles an index of all listed homes in the United States. In addition, most will use the Realtors Property Resource, which covers many more types of property. But there are also services that the average Realtor will only use if coerced by their client.

One of these is the title search. If your client is seriously interested in a property, a search will reveal any errors or potential dangers, like a missing heir or unlisted liens, which could hinder ownership rights down the road. In addition, a superior Realtor will recommend new property owners purchase title insurance to protect from financial ruin in the event of loss of ownership. Generally, if you prove to your clients that you only want the best for them, even if it means taking a hit on the commission, you will soon rise to the top of the market.

If you would like access to a host of resources, consider partnering with Marina Title. Our title search and insurance products, escrow services and legal solutions can help ensure your continued success as a Florida Realtor. For more information, email us at or drop us a line at (305) 901-5628.

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